Visual Identity System
This winter, the Libraries Communications Advisory Committee worked with Minneapolis-based design firm Yamamoto Moss to devise a visual identity system for the Libraries–a set of graphic ‘marks’ that, when used consistently, reinforce our brand in the minds of our users. The visual identity system is made up of several elements, including:
- A University Libraries logo that replaces the ‘candle-person’ logo that's been used for several years
- Two typefaces that should be used consistently on all print and electronic publications
- A color palette that should be applied consistently on all print and electronic publications
- Other graphic elements and layout parameters
Guidelines for the Libraries' visual identity system: UML_GUIDLINES.pdf 
636 kb
Logos;
vertical & horizontal; color & b/w; jpg, eps & png: UML_ID.zip 
4.2 mb
Fonts; Stone Sans & Minion: available at L:/ulo/communications/fonts/
Font installation instructions for WinXP UL Communcations Fonts Installation Guide.pdf 65 kb
Graphics; page flip & arch; eps, jpg, InDesign; graphic_elements.zip 1.5 mb
Web templates have their own sub-site.
MS Word
Three-fold brochure; letter sized (8.5"x11"): 3fold_templates_msword.zip 775 kb
Libraries 8.5 x 11 Guides;
long and brief: guide_template.zip 105 kb
simple: 8x11guideSIMPLEWord.doc 58 kb
Title Page; 8x11TITLEPAGE.doc 105 kb
Instructions for colors in word documents: colorpalettetemplate.pdf 72 kb
Powerpoint
Libraries Standard: powerpoint_template.zip 93 kb UPDATED: May, 30 2006.
Event Flyer Templates
1. black & white, with photo: EventTemplate-V-BW-Photo.ppt 
274 kb
2. color, without photo: EventTemplate-V-Color-NoPhoto.ppt 152 kb
3. color, with photo: EventTemplate-V-Color-Photo.ppt 552 kb
For more information on the new visual identity system, visit our Communications FAQ.
The University of Minnesota requires that additional elements be included on all publications. University-wide guidelines are available here 
.